{"product_id":"mth-20-94301-pabst-milwaukee-36-woodsided-reefer-car","title":"MTH 20-94301 Pabst Milwaukee 36' Woodsided Reefer Car","description":"\u003ch1 class=\"Polaris-Text--root Polaris-Text--headingLg Polaris-Text--semibold Polaris-Text--base Polaris-Text--breadcrumbsExperimental\"\u003eMTH 20-94301 Pabst Milwaukee 36' Woodsided Reefer Car New in Box\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eThe coming of the railroad changed the way America ate and drank. Before the iron horse connected every town of any importance to the outside world, most food was grown or produced locally. The arrival of cheap, fast, refrigerated transport - in the form of the woodsided reefer with ice bunkers at each end - enabled local brewers, diaries, meat processors, and other food businesses to become players on a national scale.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUntil 1934, shippers could advertise their wares on leased billboard reefers, each a hand-painted traveling work of art. That year, the Interstate Commerce Commission outlawed the flamboyant paint schemes because the cars often hauled shipments from other companies - whose freight bills thus unfairly paid to advertise the lessee's products.\u003c\/p\u003e\n\u003cp\u003eWhat doomed the billboard cars was truth in labeling. Depending on shipping needs, billboard cars often carried loads for customers other than the company named on the car sides. A beer company requesting an empty reefer for loading, for example, might find a cheese maker's delivered to its door. Shippers were not happy when their product was carried in a car bearing a large ad for someone else's product - they complained that their freight bill had in part paid for another company's advertising.\u003c\/p\u003e\n\u003cp\u003eResponding to these complaints, the Interstate Commerce Commission in July 1934 mandated the phasing out of billboard reefers and ruled that thereafter, the lessee's name on a car could be no more than 12\" high. By law, all billboard reefers were removed from service by January, 1937, although many soldiered on in drabber paint schemes as late as the 1960s.\u003c\/p\u003e\n\u003cp\u003eMTH Premier O Scale freight cars are the perfect complement to any manufacturer's scale proportioned O Gauge locomotives. Whether you prefer to purchase cars separately or assemble a unit train, MTH Premier Rolling Stock has the cars for you in a variety of car types and paint schemes.\u003c\/p\u003e\n\u003cp\u003eVirtually every sturdy car is offered in two car numbers which makes it even easier than ever to combine them into a mult-car consist. Many of MTH's Premier Rolling Stock offerings can also operate on the tightest O Gauge curves giving them even more added versatitlity to your layout.\u003c\/p\u003e","brand":"MTH","offers":[{"title":"Default Title","offer_id":43440476946525,"sku":"MTH20-96155","price":44.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0625\/2186\/8381\/files\/0.82155000_20177441059884189964.jpg?v=1774613129","url":"https:\/\/traincellar.com\/products\/mth-20-94301-pabst-milwaukee-36-woodsided-reefer-car","provider":"TrainCellar","version":"1.0","type":"link"}